Stories

Adrienne Vittadini

Posted by: Roy Wilbur

An international award-winning fashion designer, Adrienne Vittadini’s European heritage, American upbringing and Italian sensibility positioned her as one of the premier designers during the 1980’s and 1990’s. Vittadini entered her profession with a degree in Fine Arts from Moore College of Art and Design where, in her junior year, she won the European Fellowship and studied with Louis Ferrault in Paris and Emilio Pucci in Florence.

After graduating, she worked in New York initially and then in Italy as a freelance designer before returning to New York in the early seventies to design full time.  In 1979, Vittadini started her own business, Adrienne Vittadini Inc., with her husband Gianluigi. Her “Euro-American” vision resulted in sophisticated fashion with a soft edge, combining casually elegant career dressing and smart, sports-inspired weekend wear in her collections. Her designs took women from home to office to leisure time and they loved her wonderful textured knits, novelty pieces, refined basics and snappy outerwear. In addition to the Collection, the Sportswear Division, and the Dress and Evening Division, there were eighteen licenses which included: shoes, handbags, luggage, swimwear, children’s wear, perfume, scarves, lingerie, loungewear, sheets, towels, bathroom accessories, wallpaper and more.

During her 34-year fashion career, Vittadini won many outstanding fashion awards—including in 1984 the Coty American Fashion Critics Award, one of the most prestigious awards to be bestowed on a fashion designer. Her product was internationally recognized, not only in the USA, Canada, and Mexico, but all around the globe due to major licensing agreements in Japan, Australia, Singapore, Italy, France, Sweden, and South America.

After selling her company, Vittadini was still passionate about the arts and concentrated her energies into the world of home. She and her husband formed a new company named AV Casa to build very high-end homes. They currently own several homes in both New York and Sarasota, most of which have been published in major magazines. They spend a lot of time traveling, particularly to Europe where Vittadini often scours antique shops and flea markets for unique and interesting items to complement her interiors. In addition, Vittadini also consults on interior design matters for private clients occasionally and is also consulting for fashion companies, including GAP International.

“My education at Moore was a tremendous foundation, supplying technical knowledge and confidence to confront a highly competitive industry.”