Dude! Nikon Picked 32 Male Photographers to Promote New Camera
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This post was curated from an article written by Hyperallergicfor
To promote its new camera, Nikon enlisted 32 professional photographers from Australia, South Africa, Southeast Asia, and West Asia to test out the D850’s capabilities. All 32 of them are men. Photographers of all genders were quick to call out the camera manufacturer’s astounding omission.
“Where are the WOMEN?! Silly question I guess,” Canadian photographer Jennifer Yamagata tweeted. “Without a penis whatever would we use to press the shutter release? #fail” Daniella Zalcman, the photojouranlist who created the online database Women Photograph, told the New York Times: “We’re here. We’re working. We exist.”
In its official response, Nikon’s Asian division — which had recruited the all-male cabal of camera-testers — once again struck a tone-deaf note.
In a somewhat more apologetic statement to the New York Times, the Tokyo-based company owned up to its oversight.